IPL has grown immensely since 2008. In 2008, Media rights were sold to Sony Sports network for USD 67 million. Start Sports bagged the rights in 2017 for 5 years at USD 2.5 billion (INR 16,347 crores) for 5 years. With the 5 year cycle ended with IPL season 2022. BCCI Invited tender for Media rights for the 2023 to 2027 cycle.
Amazon, Zee, Disney Star, Sony Sports and Viacom 18 were leading players to bag the media rights.
After two days of e-auction, Amazon, Zee and Sony pulled out from the race.
IPL Media rights auction were divided into four packages.
Package A – TV rights in India
Package B – Digital Rights for IPL matches in the subcontinent
Package C – Rights for special matches (Playoffs and Finals)
Package D – Rights for Outside the Indian Subcontinent.
Base Prices were set at INR 32,500 crore for the e-auction.
Disney Star retained TV rights in the subcontinent for USD $3 billion ( INR 23,575 crore). Viacom 18 bagged the digital rights for Indian subcontinent and TV and digital rights for South Africa, the UK, Australia and New Zealand for USD $3 billon (INR 23,758 crore). Times Internet got the rights for the Middle East and the USA for 205 crore and INR 258 crore respectively. Deal for the 2023-2027 cycle is almost 200% higher than the previous deal.
Honorary Secretary of the BCCI Jay Shah said that from 2023, IPL will have a two-and-a-half month window in the ICC FTP so that best players from around the world can participate in the IPL.
Per-match value of IPL (USD $ 15.1 Million) overtook EPL’s value of USD $ 11.23 million.
Half of Rs 48,390 crore will be shared by 8 original franchises (Chennai Super Kings, Delhi Capitals, Punjab Kings, Kolkata Knight Riders, Mumbai Indians, Rajasthan Royals, Royal Challengers Bangalore and Sunrisers Hyderabad) while Gujarat Titans and Lucknow Super Giants will have to wait for sometime before they get the share.